EA's Attempt to Use AI for Game Development Backfiring Horribly
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Staffers at major video game developer Electronic Arts told Business Insider, their employer's attempts to use AI are backfiring.
Archived version: https://archive.is/sbWKx
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Staffers at major video game developer Electronic Arts told Business Insider, their employer's attempts to use AI are backfiring.
Archived version: https://archive.is/sbWKx
Electronic Arts admitted that the use of AI “might present social and ethical issues that, if not managed appropriately, may result in legal and reputational harm, cause consumers to lose confidence in our business and brands and negatively impact our financial and operating results,”

What reputation and consumer confidence does EA think it has??? LOL
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Electronic Arts admitted that the use of AI “might present social and ethical issues that, if not managed appropriately, may result in legal and reputational harm, cause consumers to lose confidence in our business and brands and negatively impact our financial and operating results,”

What reputation and consumer confidence does EA think it has??? LOL
Seeing EA logo on a game is already a warning label to avoid the game.