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  3. EA's Attempt to Use AI for Game Development Backfiring Horribly

EA's Attempt to Use AI for Game Development Backfiring Horribly

Scheduled Pinned Locked Moved Ghazi
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  • squirrel@lemmy.blahaj.zoneS This user is from outside of this forum
    squirrel@lemmy.blahaj.zoneS This user is from outside of this forum
    squirrel@lemmy.blahaj.zone
    wrote on last edited by
    #1

    Staffers at major video game developer Electronic Arts told Business Insider, their employer's attempts to use AI are backfiring.

    Archived version: https://archive.is/sbWKx

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    • squirrel@lemmy.blahaj.zoneS squirrel@lemmy.blahaj.zone

      Staffers at major video game developer Electronic Arts told Business Insider, their employer's attempts to use AI are backfiring.

      Archived version: https://archive.is/sbWKx

      T This user is from outside of this forum
      T This user is from outside of this forum
      theunknownmuncher@lemmy.world
      wrote on last edited by
      #2

      Electronic Arts admitted that the use of AI “might present social and ethical issues that, if not managed appropriately, may result in legal and reputational harm, cause consumers to lose confidence in our business and brands and negatively impact our financial and operating results,”

      What reputation and consumer confidence does EA think it has??? LOL

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      • T theunknownmuncher@lemmy.world

        Electronic Arts admitted that the use of AI “might present social and ethical issues that, if not managed appropriately, may result in legal and reputational harm, cause consumers to lose confidence in our business and brands and negatively impact our financial and operating results,”

        What reputation and consumer confidence does EA think it has??? LOL

        P This user is from outside of this forum
        P This user is from outside of this forum
        partial_accumen@lemmy.world
        wrote on last edited by
        #3

        Seeing EA logo on a game is already a warning label to avoid the game.

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