MS has offered no compelling reason to upgrade. There is no amazing benefit to upgrading.

They are only threatening to not provide security patches. That is basically forcing people to upgrade.

People don't like to be forced.

Exactly, people I know using Windows only do so because of gaming or because switching to something else (Linux, Macs) costs more and/or isn’t what they’re used to.

The alternatives are much better today, and I hope competitors capitalize on it. I also think Microsoft going all in on AI was a huge mistake.

steam and the proton compatibility layer are going to kill windows gaming, so all that will be left are enterprise customers..... which is still tons of money, but its the end of mindshare in the young gamers.

When MS pulled out of mobile phones, they gave up their future, they just haven't realized it yet.