I explained this to someone irl today.

I've played enough videogames to know Whales are respected for their money, the power it gives them, but also it generates a certain disdain among those who cannot reach said money. When I am wealthy, I would prefer being liked by all class levels. The way to do this is to Never flaunt wealth even while everyone knows you can buy what you wish. Do not buy the expensive car purely because it is expensive. The rich will still respect; and the poor will see you never do anything to place yourself above them.