“You get that loyalty early, and potentially for life”: internal Google documents describe how their presence in schools helps the company build a “pipeline of future users.”
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cross-posted from: https://lemmy.ml/post/42215281
Google’s work in schools aims to create a ‘pipeline of future users,’ internal documents say
Newly filed internal documents show how Google viewed its work with schools as a way of turning children into lifelong customers — while the company simultaneously acknowledged research suggesting that YouTube, one of Google’s main platforms, can be unsafe and distracting.
NBC News (www.nbcnews.com)
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cross-posted from: https://lemmy.ml/post/42215281
Google’s work in schools aims to create a ‘pipeline of future users,’ internal documents say
Newly filed internal documents show how Google viewed its work with schools as a way of turning children into lifelong customers — while the company simultaneously acknowledged research suggesting that YouTube, one of Google’s main platforms, can be unsafe and distracting.
NBC News (www.nbcnews.com)
This isn't new even in the computing world. In the 1990s Apple had huge donations to primary schools and large discounts to college students for years gaining a couple of generations of customers.
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